Der Chef der britischen Finanzaufsicht vergleicht die Aufräumarbeiten bei europäischen Banken mit den Dopingskandalen bei der Tour de France. Ein Gastbeitrag über die Parallelen des Kulturwandels bei Bankern und Radprofis.
I recently attended the ABA Marketing Conference in San Antonio where a speaker from USAA said something similar to this post’s title. Really? How do I explain the branding study by a client that identified Ally Bank as the most recognizable brand in their market?
As most readers know, Ally is the former bank-finance arm of General Motors (GMAC). They required a substantial capital infusion from…
How often do you get contacted by your bank offering a new product or service? How often are these offers irrelevant to your needs and current financial and life situation? How often did you think to yourself “If only they knew my account history they would never have contacted me with that offer”? It happens to all of us. It happens to me.
Read more at SAP Banking View
Das Internet hat zahlreiche Facetten. Die heute vorgestellten Studien geben einen Überblick über aktuelle Trends bei sozialen Medien und beleuchten ausgewählte Aspekte und Zukunftsperspektiven.
The advent of omni-channel banking puts customers in control of banking relationships and forges a path for mobile.
Consumers are adopting mobile banking and payments technologies at a record pace and in real-time. They’re demanding convenience, security and personalized experiences across multiple screens. Indeed, banking customers are faster at conveying what they want than banks are at…
Tech Crunch recently published an article, No Check In Required: Foursquare Starts Rolling Out ‘Proactive’ Push Recommendations On Android.The article announces a new version of the Foursquare app that makes a big move toward offering a ‘post-check-in’ experience, one that doesn’t require the user to officially and proactively check in to a specific merchant. Instead, the new feature…
Wie sieht die Bankenlandschaft der Zukunft aus? Francisco Gonzalez, Chairman und CEO der BBVA Group, die vor kurzem Bank Simple übernahm, hat dazu eine spannende digital geprägte Vision.
Schon wieder ist ein Monat vergangen und Sie haben mit Ihrem Leseverhalten entschieden, welche Themen Sie besonders spannend fanden: Der Rückblick auf die beliebtesten Beiträge im Februar.
How will financial marketers promote banking products when the shopping experience starts and stops purely in the mobile channel? Because that day is just around the corner.
Not long ago, when financial marketers needed to promote a banking product, they knew exactly what to do. They would simply run some ads in the newspaper and sent out a few postcards. The campaign ran, the numbers came in,…
Banks that invest in ensuring a consistent customer experience across all channels may be wasting their money, according to an analysis by CEB TowerGroup.
I’m very struck by one quote from the Tower Group report on multi-channel,
“CEOs are realising that channel investments should be tied to specific experience goals and customers should be guided to the channel that best suits their needs”.